there must be a word for this...

Speaking of the Family Research Council, can we just be clear about who these people are and what they believe in?

The Family Research Council (FRC) champions marriage and family as the foundation of civilization, the seedbed of virtue, and the wellspring of society. FRC shapes public debate and formulates public policy that values human life and upholds the institutions of marriage and the family. Believing that God is the author of life, liberty, and the family, FRC promotes the Judeo-Christian worldview as the basis for a just, free, and stable society.

Core Principles
* God exists and is sovereign over all creation. He created human beings in His image. Human life is, therefore, sacred and the right to life is the most fundamental of political rights.
* Life and love are inextricably linked and find their natural expression in the institutions of marriage and the family.
* Government has a duty to promote and protect marriage and family in law and public policy.
* The American system of law and justice was founded on the Judeo-Christian ethic.
* American democracy depends upon a vibrant civil society composed of families, churches, schools, and voluntary associations.

Wow. If you read the code here, you can see that what they are promoting is nothing less than a Christian religious theocracy:

* A Creationist view of the universe
* Abortion (and presumably murder) is against the will of God and should be outlawed with a constitutional amendment
* Marriage and family are between a man and a woman, gays need not apply
* Government must prevent same sex marriage and adoptions by same sex couples
* The Ten Commandments and the Sermon on the Mount are the basis of American law
* Political power in the American democracy is underpinned by evangelical Christianity

These guys are nothing if not clear on what they want. Don't be fooled.

So what do you call it, this phenomenon where people cloak themselves in some sound-bite friendly name, and behind the curtain they espouse a very different agenda? "Focus on the Family", "Swift Boat Veterans for Truth", that sort of thing. Is there a word for this?