placecasting is not 'proximity marketing'

Wikipedia currently has an entry for placecasting that is redirected to another entry called proximity marketing. Ouch, that's just wrong. OK, I know wikipedian policy discourages articles on neologisms, especially ones that haven't yet found their way into active use. But to take a wonderful placecasting (a.k.a. mediascape) project like 'Scape the Hood and classify it as geospam completely misses the mark. In my ever so humble opinion, of course.