April 12, 2006

placecasting is not 'proximity marketing'

Wikipedia currently has an entry for placecasting that is redirected to another entry called proximity marketing. Ouch, that's just wrong. OK, I know wikipedian policy discourages articles on neologisms, especially ones that haven't yet found their way into active use. But to take a wonderful placecasting (a.k.a. mediascape) project like 'Scape the Hood and classify it as geospam completely misses the mark. In my ever so humble opinion, of course.

Posted by Gene at April 12, 2006 11:46 PM