May 4, 2006

hp aims for edgy


This should be interesting.

HP also brought the idea for a new reality TV show to MTV, says MTV President Michael Wolf. The studio has created the first of six shows to run over the next six months. In each episode of Meet or Delete, a cast members finds a person -- be it a date, a roommate for a Spring Break road trip, or a guitar player for a band -- by combing through contestants' hard drives. Wolf says the show will be unique, in that it will run on all of MTV's platforms, from its flagship TV shows to its Web site. "This is an unprecedented series for us, and an unprecedented campaign," says Wolf. "What better way to learn about someone than through their hard drives?"

Coming soon to a screen near you.

Posted by Gene at May 4, 2006 7:50 AM