fred has a blog, but it doesn't have a house

So it seems there's this water called Fred. It has a "trendzine", and you can be its friend on myspace. It's got a store called LoveFred. And hey, "Fred is a registered trademark of Fred Brands." I guess it's launching in NYC, wonder if that's pure cold spring water from the IND tunnel seeps. Er, the IND is what you would now call the 7 or something I suppose. Anyway, it's totally whacked trendwater. Ridiculous but vaguely clever, sort of like me. I can't wait to tell Fred.

[via Fred at AVC]